Search Engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural search results for targeted keywords. The higher your site appears in the search engine results the easier it is for people to find your website and therefore the more free visitors you site will get. The best way to ensure a good return on your initial website investment is the implementation of a professional, successful, cost-effective and multitasking online marketing strategy.

Search engine marketing is a cost-effective way for many websites to build traffic and attract potential target audiences. Zigma Solutions uses a professional search engine optimization strategy to increase our client's website visibility on the major search engines.

We work out with you and develop a list of target keywords / key phrases for your site, based on an analysis of your site's goals and content. We also analyze the statistical data on what keywords are being used by searchers to find similar sites.

Overall, the Search Engine Optimization process can be described by the following steps:

  • Website Analysis
  • Keywords Optimization
  • Meta Tags & Web Page Optimization
  • Submission of Web Pages
  • Link Optimization
  • Reporting
  • Maintenance

We constantly research search engine optimization techniques and keep track and the various changes in Search Engine technology to ensure we always provide the best possible service for our clients.